For fifteen years, we have handled a myriad of items for this medium-sized regional university. Our work has included the development of two admissions packages. The first was geared to attracting more applicants, a goal accomplished. The most recent package had as its goal the recruitment of more upper echelon students. To this end, it has been extremely successful. The average SAT score of 2004-05 applicants is higher than a year earlier. Similarly, the average GPA for incoming freshmen has increased. Other work for Kutztown University has included the redesign and periodic production of a four-color alumni magazine for the past five years. In 2003, we assisted the university with the development of a comprehensive Capital Campaign prospectus. Our work included copywriting and design, as well as shepherding it through various approvals and edits.