When we first began working with this institution, it was in the midst of trying to unify its alumni base (it had recently changed its name) and attempting to increase enrollment. Our work began with the development of a new logo identity that was upbeat and contemporary.

Concurrently, we interviewed faculty and students for the creation of a comprehensive admissions package. We designed a package that sold the two most defining aspects of the institution: its unique focus on international students (approximately 35% of undergraduates) and its location in beautiful San Diego. The new admissions package produced the desired results: increased applications from both the United States and international markets.

The final piece of the communications effort came with the development of an alumni publication that was well received. A user-friendly tabloid format replaced a less attractive predecessor.