Lee’s career has focused on research-based, targeted marketing solutions for higher education, consumer and retail clients. He strives first to identify the underlying problem or perception, then develops a practical, cost-effective solution. In addition to leading clients through strategic marketing and branding initiatives, Lee writes copy and excels at identifying new and innovative media placements. He understands the importance of a positive return on investment relative to his client’s media and production costs. Lee received a B.A. in Art and Communications from Albright College in 1986.