A graphic identity, or logo, is what represents a university to the world. A well developed graphic identity is created with the input of all constituencies, including current students, alumni, administrators and faculty, and others. Concurrent with graphic identity creation is the development of a university brand. The brand is the sum of all that the university represents; it represents the institution’s identity in both emotional and intellectual terms. A successful brand has long-term value and endures through good and bad market conditions. Our firm has helped successfully brand many organizations.