Our counsel encompasses all ways in which an institution communicates with its diverse constituencies: prospective, current and past students; business, the media, students, families, employees, other colleges and universities. The planned, strategic use of communications is essential to the success of every organization. We assist institutions in developing the tools that are needed for various purposes, such as media relations training; special event coordination; the use of the internet; creation of a speakers’ bureau; and publishing constituent publications, among others. Because these and other tactics serve very specific needs for the university, we develop a strategic communications matrix that details how specific needs are being served.